Executives and senior leaders play an essential role in times of change. An organization looks to its leaders to be visible sponsors of change and to demonstrate why change is necessary. Senior leaders provide the authority and credibility necessary for successful change.

The role of active and visible participation for the primary sponsor was cited more frequently than any other sponsor activity. Study participants identified a list of activities that constituted active and visible sponsorship from allocating the necessary funding to participating in change activities. Sponsors cannot disappear once they’ve attended the kick-off meeting for a project.

Their sustained presence is necessary to build and maintain momentum for a change.

Duration 3-5 days
Course Code:  EC101